L o v e ,  DIA  C o u t u r e  a n d  F a s h i o n:                       ​
© Love, DIA Couture and Fashion | Delcia Norwood 2013
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AMALGAMATION fulfills loveDIAcouture's mission to support the Chicago Fashion Industry, by providing a platform for new and emerging designers to enter the market. 
Often, new fashion school graduates find financial barriers to starting their businesses. Paying for websites, photographers, materials adds up so quickly, and coupled with student loan debt, can delay a designer's emergence for months and years. This event allows designers to reach nearly 300 potential customers, network with dozens of designers and models, and receive photos and video of their work at no cost.